Hidden behind a traditional Chinese clinic in an old-styled Hutong, Triple-Major concept store in Beijing represents a mix of established international talents. Starting in 2011, Triple-Major started the in-house label. The label challenges traditional fashion norms by relating clothing with other creative mediums such as art, music and architecture. Behind the threads of a garment, there lies a concept that breathes life and character into a piece of clothing. They believe that the value of fashion outstrips its physical form…that true style comes with individuality, creativity and exploration.